Kazaar Fragrances

2025

Amriswil, Switzerland

Swiss-Made Fragrance Dupes

At Kazaar, we make luxury scents accessible. Crafted in Switzerland, our perfumes are inspired by iconic designer fragrances—offering the same rich experience without the high price.

From refined packaging to carefully blended compositions, every detail speaks to quality.
Our philosophy: "Erlebe den Duft, nicht die Marke" (Experience the scent, not the brand).
It’s all about the fragrance—not the label.

  • An image of the Cultural Center.

  • An image of the Cultural Center.

Kazaar – Brand Identity

Our brand blends Swiss precision with accessible luxury—premium scent twins inspired by designer perfumes.
Guided by the idea: "Erlebe den Duft, nicht die Marke" (Experience the scent, not the brand), we focus on what truly matters—the fragrance.

Design Approach

  • Minimalist elegance: Clean layouts that reflect Swiss craftsmanship

  • Colors: Black and deep green for a sense of luxury and freshness

  • Packaging: Sleek, refined, and made to feel exclusive yet approachable

Impact

  • Stronger brand presence in the fragrance market

  • Higher engagement through elevated visuals and campaigns

  • Consistent brand experience across web, packaging, and retail

My Role

  • Brand identity & packaging

  • Social media, ads, and digital campaigns

  • E-commerce UI and newsletters

  • Print and in-store branding