Oncure Clinic

2024

Istanbul, Turkey

Designing for healthcare goes beyond visuals—it’s about building trust and showing care. For Oncure, I created a brand identity that balances precision and compassion, making sure every detail supports their mission to advance cancer treatment with cutting-edge technology.

Oncure – Brand Identity

As the designer behind Oncure’s visual identity, I helped shape a brand that reflects two core values: precision in advanced cancer diagnostics and compassion in patient care.

Design Approach

  • Depth of field effects to mirror scanning accuracy

  • Laser-inspired visuals to highlight targeted treatments

  • A clean, patient-focused design that balances tech and empathy

I created a flexible style guide covering typography, color, and layout to keep the brand consistent across all channels—while allowing room for growth.

Impact

  • Boosted brand trust in a competitive healthcare space

  • Received positive feedback from patients and stakeholders

  • Strengthened Oncure’s market presence and credibility

My Role

  • Brand identity and logo

  • Digital & print: social media, ads, brochures, posters

  • Signage and interior office visuals

  • UI, packaging, vehicle wraps, and print production