Oncure Clinic
2024
Istanbul, Turkey
Designing for healthcare goes beyond visuals—it’s about building trust and showing care. For Oncure, I created a brand identity that balances precision and compassion, making sure every detail supports their mission to advance cancer treatment with cutting-edge technology.
Oncure – Brand Identity
As the designer behind Oncure’s visual identity, I helped shape a brand that reflects two core values: precision in advanced cancer diagnostics and compassion in patient care.
Design Approach
Depth of field effects to mirror scanning accuracy
Laser-inspired visuals to highlight targeted treatments
A clean, patient-focused design that balances tech and empathy
I created a flexible style guide covering typography, color, and layout to keep the brand consistent across all channels—while allowing room for growth.
Impact
Boosted brand trust in a competitive healthcare space
Received positive feedback from patients and stakeholders
Strengthened Oncure’s market presence and credibility
My Role
Brand identity and logo
Digital & print: social media, ads, brochures, posters
Signage and interior office visuals
UI, packaging, vehicle wraps, and print production