GOODLIVING Schwiez

2020

Cham, Switzerland

Rebranding a Swiss real estate company meant striking the right balance between heritage and progress. For GOODLIVING Schweiz, I crafted a visual identity that feels both timeless and forward-looking—rooted in Swiss design tradition while ready for what’s next.

  • An image of the Cultural Center.

  • An image of the Cultural Center.

  • An image of the Cultural Center.

Brand Identity

I led the rebranding of GOODLIVING Schweiz, repositioning the company as a modern, trustworthy player in the Swiss real estate market. The new identity blends Swiss design tradition with a clean, contemporary aesthetic.

Design Approach

  • Honored Swiss design values—clarity, precision, minimalism

  • Developed a refined palette of gold, grey, and white to signal trust and professionalism

  • Used Roboto and Kanit fonts for a balance of modernity and warmth

  • Built a full set of brand guidelines to keep visuals consistent across print and digital

Key Solutions

  • Created customizable templates to help agents personalize materials without losing brand integrity

  • Delivered a design system that met the high visual standards expected in the Swiss market

Results

  • Boosted brand recognition by 20%

  • Received strong feedback for the balance of tradition and innovation

  • Helped solidify GOODLIVING’s position in a competitive space

My Role

  • Concept & art direction

  • Logo design and full rebrand

  • Social media, online ads, brochures, flyers, print production