Domux

2024

Trento, Italy

Blending tradition with innovation, Domux brings smart home automation to life. I designed a brand identity that reflects simplicity, efficiency, and modern tech—making the future of home living feel intuitive, seamless, and familiar.

  • An image of the Cultural Center.

  • An image of the Cultural Center.

Domux – Brand Identity

Founded by a group of young Italian engineers, Domux brings smart home automation to everyday living—combining comfort, security, and energy efficiency with a focus on sustainability. The name blends Domus (Latin for home) with innovation.

Design Approach

I created a visual identity that feels simple, modern, and precise:

  • Colors: Red for warmth, white for clarity

  • Geometric shapes & clean lines: Reflecting intuitive, tech-driven design

The Challenge

In a fast-growing market, Domux needed to stand out and clearly communicate its value.

The Solution

A brand identity that’s:

  • Clear and approachable for users

  • Focused on innovation and ease of use

  • Visually cohesive across digital, print, and physical environments

My Role

  • Brand identity and logo

  • Social media, ads, brochures, posters

  • Signage, office visuals, and vehicle branding

  • Packaging, UI design, photo retouching, and print production