W360
2023
New York, USA
A creative agency needs a brand that captures its energy and purpose. For W360, I designed a future-focused identity built around creativity, collaboration, and adaptability—positioning the agency as a go-to space for the next generation of digital creators and brands.
W360 – Brand Identity
W360 is a new creative agency in New York, built as a hub for creators, influencers, and brands. Its mission? To empower creators, build authentic brand connections, and lead the way in digital content innovation.
Design Approach
I created a bold, future-ready visual identity that reflects W360’s values:
Colors: Light turquoise and deep purple for creativity, trust, and energy
Shapes & gradients: Clean, geometric visuals with subtle motion to show adaptability and collaboration
Brand System
I developed a full style guide with clear rules for typography, color, and layout—built to scale as W360 grows. The design is flexible, modern, and aligned with the agency’s creative mission.
Impact
Positioned W360 for long-term growth in the content creation space
Helped build early recognition and credibility
Set a strong visual foundation for future collaborations
My Role
Brand identity & logo design
Style guide creation